Where culture becomes capital.

We back the brands shaping what's next.

TBD Ventures has raised millions for founder-led brands across beverage, CPG, wellness, and consumer tech. We invest. We raise capital through SPVs. We bring the connections and operator firepower to scale them. 20+ years operating inside the brands you know.

Millions Raised 13+ Brands Backed 20+ Years Operating
Trevor Hague, Founder of TBD Ventures
Trevor Hague Founder, TBD Ventures · Miami
Our Mission

We back the brands changing what people drink, eat, and feel, and bring the capital, connections, and execution that turn good ideas into category leaders.

Capital is the start. TBD Ventures partners with founder-led brands at the moment that decides whether they become the next category leader, or fade into noise. We invest. We raise capital through our SPVs. We advise. We open doors founders can't open alone. And we do it from the operator's seat, because we've sat in it.

About Us

Built by an operator. Run for founders.

TBD Ventures has raised millions of dollars for emerging consumer brands. We invest. We co-invest. We raise capital through SPVs. And we advise founders at every stage, from product launch to category leader.

For the past seven years, founder Trevor Hague has been building TBD inside the better-for-you category. He invests in, raises capital for, and advises the founders shaping what consumers actually reach for next, across beverage, CPG, wellness, and consumer tech. The relationships, the deal flow, and the operator instincts behind TBD today have all been built in this space, on the ground, with the brands and founders moving the category forward.

The result: an investor founders actually want at the table, and a network LPs trust to find the breakouts before everyone else does. The best capital partners are the ones who've already done the work.

Background: Prior to TBD, Trevor spent nearly 15 years in the alcohol industry, including leadership roles at Constellation Brands, Beam Suntory, William Grant & Sons, and Stoli Group.

$7M+
Raised for Brands
13+
Brands Backed
20+
Years Operating
4
Verticals

We meet brands
where they are.

For some, we invest. For others, we raise capital. Some we advise through the moments that matter most. All of them, we scale.

$
We Raise Capital
For brands ready to scale, we tap our network of strategic investors, family offices, and consumer-focused capital to bring the right money to the table. On the right terms, at the right time.
  • SPV structuring & syndicate management
  • Investor introductions & deal flow access
  • Round strategy, deck refinement & narrative
  • Millions raised for emerging brands
We Invest & Advise
When we see real conviction, we put our own capital alongside founders. For brands that need strategic firepower more than dollars, we step in as advisors on the decisions that move the needle.
  • Direct investment alongside founders
  • Strategic advisory & board roles
  • Fundraising strategy & exit positioning
  • Smart money with operator skin in the game
We Scale
Across every engagement, we bring the operator playbook. 20+ years of doing the work, not just talking about it, applied where it actually moves brands forward.
  • Route-to-market strategy, retail & DTC
  • Distribution & buyer relationships
  • Supply chain & co-packing optimization
  • Team building & talent acquisition

Brands we've backed and built with.

Owen's Craft Mixers
Owen's Craft Mixers
Craft cocktails & mocktails made easy. Premium, all-natural canned mixers.
Beverage · CPG
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Slate
Slate
High protein, lower sugar, lactose-free shakes for healthy-minded people.
Beverage · CPG
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Tropeka
Tropeka
Florida-crafted premium frozen drink mixes made with real fruit and cane sugar.
Beverage · CPG
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Good Liar
Good Liar
Deceptively good non-alcoholic beer. A super crushable IPA that hits all the right notes.
Beverage
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Little Saints
Little Saints
Non-alcoholic cocktails enhanced with functional mushroom ingredients you can feel good about.
Beverage · Wellness
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Open Essentials
Open Essentials
Radically transparent nutrition for men. Advanced testosterone support with clinically-studied ingredients.
Wellness
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Daizy's
Daizy's
Soda just got social. Zero alcohol, zero hangover, 100% social.
Beverage
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SuperMush
SuperMush
Science-backed superfood supplements to support focus, energy, and recovery.
Wellness · CPG
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Toma Bloody Mary
Toma Bloody Mary
Award-winning premium Bloody Mary mixers crafted with tomatillos and proprietary hot sauces.
Beverage · CPG
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Cora Brand
Cora Brand
Authentic Italian food products. Tradition perfected, coming to the United States.
CPG
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NDO H2O
NDO H2O
Premium canned water for those who obsess over performance. Ultra-purified with essential minerals.
Beverage · Wellness
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mavn
mavn
Premium influencer platform blending white-glove service with powerful tech for high-impact content.
Consumer Tech
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Rationale Brewing
Rationale Brewing
Full-flavor non-alcoholic craft beer. Great taste in every alcohol-free sip.
Beverage
Visit Brand →

What it's like to build with TBD.

Trevor got us connected with the right distributor, helped us rewrite our retail and on-premise pitch, and has been on speed-dial ever since. Whether it's prepping us for investor calls or working through go-to-market decisions together. He doesn't just open doors. He walks through them with you.
Founder
Non-Alcoholic Spirits Brand
What sets TBD apart is that they've actually done this before. Not from a boardroom, but from inside the trenches of beverage sales. When Trevor tells you a strategy will work, it's because he's personally executed it at scale. That operator credibility changed everything for us.
Founder
Functional Beverage Brand

The full playbook
behind every brand we back.

From the first round to the final exit. Here's what TBD brings to the table.

01
Capital Raising
SPV structuring, syndicate management, and access to a vetted network of strategic investors and family offices. We've raised millions for emerging brands, and we know exactly what investors want to hear.
Capital
02
Direct Investment
When conviction is clear, we invest our own capital alongside founders. Real skin in the game, from operators who've actually built brands, not just funded them.
Investment
03
Strategic Advisory
For brands that need firepower more than dollars. Board roles, advisory engagements, and the kind of unfiltered counsel founders actually need at inflection points.
Advisory
04
Sales & Distribution
Route-to-market strategy, retail placement, chain authorization, and field sales execution. We've opened 100,000+ retail doors, and we know exactly how to open yours.
Go To Market
05
Brand Strategy
Positioning, messaging, competitive differentiation. We help you figure out who you are, why it matters, and how to make sure the market never forgets.
Brand Building
06
Retail & Trade Marketing
In-store execution, promotional strategy, and retailer relationships built over a decade and a half. We make sure your brand pops at the point of purchase.
Retail
07
Operations & Supply Chain
Formulation, co-packing, logistics, and margin optimization. The operational backbone that lets you scale without breaking.
Operations
08
Digital & E-Commerce
DTC strategy, Amazon presence, and online retail optimization. Your digital shelf, as strong as your physical one.
Digital
09
Network Access
20+ years of relationships across beverage and consumer. From buyers to brokers, distributors to board members. We plug brands into the rooms that matter.
Network
10
Marketing, PR & Media
Packaging that pops, campaigns that convert, story placement that earns trust. Your brand needs to look as good as it tastes. We help make sure it does.
Communications
11
Exit Positioning
Long-term value creation is the whole game. We build brands that become acquisition targets and category leaders, not just portfolio line items.
Long-Term Vision

Capital. Connections.
Execution.

Whether you're a founder ready to raise, or an investor looking for operator-led returns in consumer. Let's talk.

Let's Talk